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Tuesday, 06 January 2009 |
By Art Stanley
 Writing an effective sales leter is not difficult once you understand the basics involved. Here's a multi-step formula to create an effective sales letter.
1. Capture Your Best Prospect's Attention. Use your title and Gallery image to woo potential buyers to your full Item Description. Give them the information they want and need to qualify themselves as prospects. If you're selling black leather jackets, you need to let people know early that your jackets are available in black only. This disqualifies those looking for brown, beige, blue, purple or any other color.
Deliver the words that would most interest a buyer and make a big promise. Promise, large promise is the soul of an advertisement said British author, Samuel Johnson back in the 1700's. And he was right. Making a big promise is just as effective today on eBay.
There are numerous ways to create headlines to launch into your full-scale sales pitch. But the easiest way to unveil the big promise of your item is to lead with the time-tested How To headline approach. Start with How To and just |
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Last Updated ( Tuesday, 06 January 2009 )
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Monday, 05 January 2009 |
By Joe Williams
 With the recent cave-in in the Real Estate market, entrepreneurs are turning to the low start-up cost and low overhead internet world.
A website can generate just as much income as real property with nearly no cost involved!
Let's say a person owns a rental property which has a mortgage of $750 on it, taxes amounting to $150 a month and maintenance averaging $100 a month, your overhead is a whopping $1000/mo per property.
Even if they rent the property for $1,200/mo., (good luck finding good tenants), they will still only net a profit of $200/month!
That's a lot of work, money and risk to make $2,400 a year!
And the part about having equity in the property making it worthwhile... not any more! Ask the millions of people who woke up one day this year and found out that every property that they owned were upside down in value.
Million dollar homes are now being sold for 42% of what they were purchased for, and internet entrepreneurs who are cash affluent are grabbing them up!
A 1-page |
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Last Updated ( Monday, 05 January 2009 )
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